Usage of the flexible payment method hit an all-time high on Cyber Monday, driving $1.03 billion in online spend (up 4.2% YoY), as consumers looked for greater flexibility in managing their holiday budgets. The vast majority of BNPL transactions are happening on a mobile device as well, at 79.4% share on Cyber Monday (vs. desktop). In an Adobe survey of over 1,000 U.S. consumers (conducted Nov. 2025), respondents said they were most likely to use BNPL for electronics, apparel, toys, and furniture purchases.
Source: Adobe Analytics.
Key detail missing here - what is the interest rate on avg? I buy a bunch of stuff at BNPL because with 0% interest over 1 year it’s essentially at least 2-4% cheaper due to inflation.
There’s also a lot of split into 4 payments as an option, which is helpful because credit cards freak out and cry fraud much more likely if a purchase is over 1-2k but are fine with under 500.