The publicity will have little impact; only the AI bubble popping will make them change course. But the damage is already done - they’ve pivoted their company to AI, forced it into all there products and force their employees to use it. Once the bubble pops that’s going to take time to undo and fix.

AI of course will still be a thing, but at the moment they’re wasting billions on it as everyone wants to be to AI as Google is to search.