In a way that’s the very point. They shame people for, amongst other things, what they percieve as sexual deviancy. So, making them realise that one of their own comes up with what they would consider deviant may lead some to reevaluate their position on what is acceptable and/or what they think of him, and whether they keep listening to him. I acknowledge it’s a long shot, but anything that erodes their adherence to these rightwing ‘thought leaders’ is beneficial.