People who naievely pipe AI output directly to end users are ignoring the fundamental principle that writers need editors. AI isn’t at fault any more than a junior copywriter would be at fault for screwing up. In both cases their job is to produce rough copy which an editor is supposed to make a pass over. The problem lies with the management decision to remove the human editor from the process.
Mediocre managers have always looked for magic bullets to fix problems they aren’t smart enough to handle. They’ll bring in consultants who give a seminar and leave a set of binders behind, and say do everything this way now, believing the sales pitch that said it would revolutionize the whole department. These same talentless managers are embracing AI with the same false hopes and implementing it just as clumsily.
People who naievely pipe AI output directly to end users are ignoring the fundamental principle that writers need editors. AI isn’t at fault any more than a junior copywriter would be at fault for screwing up. In both cases their job is to produce rough copy which an editor is supposed to make a pass over. The problem lies with the management decision to remove the human editor from the process.
Mediocre managers have always looked for magic bullets to fix problems they aren’t smart enough to handle. They’ll bring in consultants who give a seminar and leave a set of binders behind, and say do everything this way now, believing the sales pitch that said it would revolutionize the whole department. These same talentless managers are embracing AI with the same false hopes and implementing it just as clumsily.