I heard someone talking about a content creator they watch, and how that creator basically can’t take a vacation without losing tons of followers and potentially a major chunk of their income.
Yep, this exactly. They can never clock out at the end of the day. It isn’t 8 hours of work and you’re done. You’re having to constantly try to innovate. Make tons of content, spend so much time editing, constant filming, constant planning. And if you deviate in your schedule, or upload some content that isn’t interesting, the algorithm punishes you and you may even get people that unsubscribe.
Must be hell when you can’t afford to take a vacation from that content creator life. Can never really “switch off”. Plus the fact that less than 1% actually make it big, and it’s mostly based on luck plus years and years of determination.
That really depends on the type of content. Something like LTT is very much 8 hours and you’re done, except the handful of times when there’s a time crunch (e.g. new hardware launch). Even smaller creators plan out videos in advance and can create a working schedule.
The hardest part is starting out, followed by finding an audience. Once you get the audience, creating a consistent schedule is the easier part, especially once you can start hiring help.
I hear this all the time but I struggle to see how it is true. How many people regularly trawl through their feed looking for creators who haven’t posted in X days and unfollowing them? It would be a minuscule number. I’m pretty darn selective with my follows and I think I’d do this once a year, tops.
I think creators are conflating the everyday ups and downs of follower counts on their platform(s) as being something more. And I think the platforms themselves are encouraging this mentality because they need fresh content.
As OP specified in another reply, they were talking about streamers specifically. And with them, big chunk of the income comes from Twitch subscribers, which is a monthly paid subscription. If you are willing to pay someone for it, you’ll notice pretty much immediately if they miss their scheduled stream and cancel it.
For many other platforms what you said is true, I’m way more likely to unsubscribe from someone when they post a video and remind me I’m still subbed than when they take a break and fade out of my feed.
Just because you do something a certain way doesn’t mean everyone does. A huge chunk of these peoples income comes from the random people who find their videos or streams because of the “algorithm”. Not from their regular viewers. Those regular viewers allow for a certain amount of steadiness, but they’re also more likely to watch videos at a later time rather than right when they’re uploaded. Which is a significant drop in revenue for each view.
I heard someone talking about a content creator they watch, and how that creator basically can’t take a vacation without losing tons of followers and potentially a major chunk of their income.
A lot of creators will have a number of videos created ahead of time, so they can go on holiday and still have a steady release schedule.
Doesn’t help if you’re a streamer, though. I guess that was a part I left out, whoops -_-
Larger streamers post reruns.
Don’t they just take working vacations?
Yeah, that’s a whole different world.
Yep, this exactly. They can never clock out at the end of the day. It isn’t 8 hours of work and you’re done. You’re having to constantly try to innovate. Make tons of content, spend so much time editing, constant filming, constant planning. And if you deviate in your schedule, or upload some content that isn’t interesting, the algorithm punishes you and you may even get people that unsubscribe.
Must be hell when you can’t afford to take a vacation from that content creator life. Can never really “switch off”. Plus the fact that less than 1% actually make it big, and it’s mostly based on luck plus years and years of determination.
That really depends on the type of content. Something like LTT is very much 8 hours and you’re done, except the handful of times when there’s a time crunch (e.g. new hardware launch). Even smaller creators plan out videos in advance and can create a working schedule.
The hardest part is starting out, followed by finding an audience. Once you get the audience, creating a consistent schedule is the easier part, especially once you can start hiring help.
I hear this all the time but I struggle to see how it is true. How many people regularly trawl through their feed looking for creators who haven’t posted in X days and unfollowing them? It would be a minuscule number. I’m pretty darn selective with my follows and I think I’d do this once a year, tops.
I think creators are conflating the everyday ups and downs of follower counts on their platform(s) as being something more. And I think the platforms themselves are encouraging this mentality because they need fresh content.
As OP specified in another reply, they were talking about streamers specifically. And with them, big chunk of the income comes from Twitch subscribers, which is a monthly paid subscription. If you are willing to pay someone for it, you’ll notice pretty much immediately if they miss their scheduled stream and cancel it.
For many other platforms what you said is true, I’m way more likely to unsubscribe from someone when they post a video and remind me I’m still subbed than when they take a break and fade out of my feed.
This seems like a flaw in the design of the platform…
if someone i follow posts a bad video, i remove them from the ‘People I Like’ list and add them to the other list
Just because you do something a certain way doesn’t mean everyone does. A huge chunk of these peoples income comes from the random people who find their videos or streams because of the “algorithm”. Not from their regular viewers. Those regular viewers allow for a certain amount of steadiness, but they’re also more likely to watch videos at a later time rather than right when they’re uploaded. Which is a significant drop in revenue for each view.