Mike Rockwell, the Apple Vision Pro chief, has replaced John Giannandrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple's flailing AI efforts.
Or it’s just the classic Apple “launch some weird shit with a cool interaction model or form factor, but we don’t really know how people will -actually- use this.”
AppleTV, AppleWatch, Firewire iPod, HomePod, etc. They kick it out, people complain about it, Apple learns the users who adopted it, then they focus the feature set when they better understand the market fit.
IMHO, it seems like that’s the play here. Heck, they even started with the “pro” during the initial launch, which gives them a very obvious off ramp for a cheaper / more focused non-pro product.
Or it’s just the classic Apple “launch some weird shit with a cool interaction model or form factor, but we don’t really know how people will -actually- use this.”
AppleTV, AppleWatch, Firewire iPod, HomePod, etc. They kick it out, people complain about it, Apple learns the users who adopted it, then they focus the feature set when they better understand the market fit.
IMHO, it seems like that’s the play here. Heck, they even started with the “pro” during the initial launch, which gives them a very obvious off ramp for a cheaper / more focused non-pro product.
That’s probably the Occam’s razor explanation. I obviously have no proof for my little pet theory.