The model examined play frequency, account balances, loss-to-wager ratios, and a separate estimate of whether a user was likely to stop gambling altogether, according to the Times. A higher score meant a customer was predicted to generate more revenue per promotional dollar spent.
Jayden Butts, a former DraftKings data analyst, described the underlying logic to the Times: “We are looking for traits and features that we can target that indicate a good investment.”
The best investment would be a problem gambler. (According to Jayden Butts, former DraftKings data analyst, to The New York Times)
DraftKings executives said data science and analytics improved promotion-driven sportsbook margins by 13% in 2025, and that AI helped personalize hundreds of millions of dollars in promotional spending, according to the Times.
This and prediction markets need to go.
Prediction markets are a shit show. 100% shouldn’t be allowed to exist.
I’m not against sports betting/casino gambling, but I really wish there would be some regulation.
The algorithm should detect problem gamblers and ban them, or have forced cooldowns, not encourage them to spend more.
Prediction markets are just “sparkling” insider trading.
It’s also a gold mine for intelligence. There’s already been cases where people of placed bets on classified information