• CatZoomies@lemmy.world
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    2 months ago

    Exactly, and this is additionally why it is predatory: you can’t opt out.

    It’s similar to Facebook. If you never in your life ever created a profile, well, Facebook has one for you regardless.

    The only way you can opt out of bluetooth beacons is to not bring your phone/smart watch/etc, or have either a hardware switch that disables your network functions or put it in a faraday cage. Also, because of data profiles and associations, if you’re walking into a store with your partner, expect that your partner should do the same or else it’s all moot. You’re associated with your partner and thus tracking and profiling occurs anyway.

    • pdxfed@lemmy.world
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      2 months ago

      Add in the facial recognition technology they’re also deploying and go to the next level of Dante; what do people’s habits who look like “x” who are with people(kids, partners, friends) who buy “y” and don’t buy “z”?