That ‘digital shit’ has about as much value as what you flush down the toilet, individually, but combined into representative market statistics it’s digital gold - predictive information about what will sell, how much of it will sell at what prices, where and when.

the advertising industry has left that behind many years ago. the question now is not what will sell, but how will they sell literally any garbage, how do they get you to buy that any garbage, and how do they make you actually want that any garbage above anything else. its mass manipulation from start to end, with the knowledge about everyone how to press their buttons.