EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • sugar_in_your_tea@sh.itjust.works
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    6 months ago

    Here’s another great idea: persistent ads. Have ads take up a portion of the screen always. Players may want to shop while fighting a boss or taking a shot on goal.