I know web design isn’t really related to what the article is about, but if modern Japanese web design is anything to go by, good. Here’s some random product (a phone case) I clicked on from the biggest Japanese online store (Rakuten), roughly the equivalent of amazon. Let me know if the product info seems well organized and easy to read, and tell me how long it takes to find the section that you can choose a different color and model (hint: it’s not at the top or bottom of the page).
I know web design isn’t really related to what the article is about, but if modern Japanese web design is anything to go by, good. Here’s some random product (a phone case) I clicked on from the biggest Japanese online store (Rakuten), roughly the equivalent of amazon. Let me know if the product info seems well organized and easy to read, and tell me how long it takes to find the section that you can choose a different color and model (hint: it’s not at the top or bottom of the page).
It’s almost like they have another culture than North American or European…
Japanese customers genuinely do like it like that. Rakuten do A/B testing up the wazoo just like every other big ecommerce company.
I dunno, amazon japan doesn’t look anything like that and I’m sure they do just as much testing.