cross-posted from: https://lemmy.world/post/50434194
Proton VPN’s pricing page exposed an ab-test identifier linked to two VPN Plus prices: €2.99/month (70% off) and €3.49/month (65% off). Repeated testing produced B → A → B → A → B, with the variant matching the rendered price each time. €12 difference over 24 months.
Do you normally participate in how companies set their pricing? No.
Do companies update their pricing? All the time.
All you don’t like is random people paying different prices. It’s not unethical, it is normal business practice, whether you are ignorant of it or not.