The promotion began on July 27, 2026, and is scheduled to run through August 10 across more than 70 markets. On supported vehicles, starting the car brings...
Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything
Cos there are enough dumb people who are ready to pay for this shit.
Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.
No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.
Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.
For people who had forgotten the seat heating subscription
Why do they keep trying to pull this bullshit?, they’re a luxury brand, there margins should be pretty good without trying to nickel and dime everything
Line must go up.
I think it has something to do with the markets infatuation with recurring revenue streams. Everything is a subscription model now.
Cos there are enough dumb people who are ready to pay for this shit.
Same with lootboxes in gaming, everyone hates them but there are enough people purchasing them so that the companies can keep pulling shit like this off.
Capitalism doesn’t understand “good enough”, only MOAR
Have you ever heard of next quarter?
No amount of money can satisfy their empty fucking hearts and minds
There are no brakes on capitalism. It’s always more, more and more.
Because income sources like subscriptions and ads are stable, predictable, and that makes shareholders happy.
No matter what BMW tries to tell you in their press releases, they were never considered a luxury brand in Europe. As for German cars it goes more or less like this: Maybach >>>>>>> Porsche >>> Audi > Mercedes >>>>>>>>>>>> BMW > Volkswagen > Opel.
I’d argue that Mercedes > Audi
Same. Merc is top to me. BMW close second. I have a lot of respect for Audi, but only had experience with A3 and A4 Wagon. Both had very aggressive and stiff ride feel. Fun, but not what I want from a daily commuter.