A Brazilian creative studio called Seneda & Abrucio has teamed up with Playtype, a Copenhagen-based type foundry, to build something that doesn't rely on asking nicely to...

Most mass scrapers, on the other hand, simply grab the raw HTML underneath. ShieldFont exploits this difference through an automated process called OpenType glyph substitution.

That said, because the whole defense rests on scrapers reading code rather than screens, taking a screenshot of a shielded page and running OCR on the image can still recover the real words.

Screen readers used by blind readers also work from the code, so they read the decoys aloud. ShieldFont ships with a beta feature that provides those readers with the real text instead.