I know that concept, but I believe it is more about unambiguity and transparency: I know who and what you are. There is no disguise or deflection to hide behind.

In that vein, I also believe that there is power in intentionally corrupted mockeries of those names, so long as those twists preserve clear lineage to their originals and are somewhat apt to the creature being described. They not only identify their subject, but also taunt it, essentially boasting the power that the subject has no recourse to your mockery.

“Micropenis” is a generic schoolyard insult that could just as well mean a certain president or a buddy you’re looking to tease.
“Microsoft” is the true name.
“Microslop” is clearly related to that name, so you know who I’m talking about, while also calling out the sloppy character of their work and taunting its executives who object to describing the digital offal they peddle as the slop it is.