TL;DR: you now need to pay a $20/month “meta premium” subscription to use a 100% offline feature that runs on your own malware-ridden smartglasses.
If you don’t subscribe, you can use the feature that is already included in the hardware that you already paid for 3 hours each month
The now-paywalled feature boosts the voice of the speaker in front of you, something that even low-end ANC earphones are doing now. 5 minutes of free usage per day is basically nothing.



Because God forbid you take the fucking earbuds out of your head when talking to someone.
They use the fact that they have multiple microphones and some audio processing to isolate the voice of the person from the background noise. Taking your earbuds out would make it harder to hear them, not easier.
In noisy areas (like a bar) it can be the difference between being able to understand the person you’re with and being deafened by the background noise.
It’s all done on your device so it makes zero sense that they would charge a subscription other than as a means of financial extortion to use the hardware that you paid for.
This. Honestly they’re amazing on airplanes, since you can still talk and hear all the announcements / flight attendants without the background noise.
Maybe its just me, but nowadays every public apace is incredibly noisey.
Every bar and restaurant is blaring music. Vehicular traffic, air conditions, all sorts of other machines are pumping noise in too.
I just went out with some people this weekend and found myself wishing we had, noise-canceling headsets to be able to talk to each other. Kinda makes me want to not go out any more.