Streaming Ads Are About to Get Quieter
www.hollywoodreporter.com
A California law will go into effect next week prohibiting streaming platforms from airing ads louder than the content they accompany.
  • A_norny_mousse@piefed.zipEnglish
    12·
    2 days ago

    This is a good thing if it’s implemented properly.

    Explanation: A TV show or movie needs a lot of range in volume: car crashes are supposed to be louder than normal conversation etc.

    A commercial can and usually does employ a technicque called compression to make all parts of it as loud as possible without distortion.

    Now if the thus treated commercial is as loud as the loudest bits in the show/movie, it’s still too loud.

    • heartSagan5@lemmy.zipEnglish
      1·
      1 day ago

      It is a good thing, except broadcast television had the same implemented and they claimed it wasn’t louder than the programming when it was.