The actual brand owners are not providing the stadium. Some stadium operator who accepted the brand money for the normal use of that stadium is providing the stadium, and FIFA said they’d require that any branded stadiums remove their corporate sponsorships in order to be considered as a site.
The world cup has tons of ads playing all around the pitch. The branded stadiums just didn’t want to pay to be on the sponsors list.
Seems insane that they should have to tbh. They’re providing the stadium, you’d think that’d be an even trade.
The actual brand owners are not providing the stadium. Some stadium operator who accepted the brand money for the normal use of that stadium is providing the stadium, and FIFA said they’d require that any branded stadiums remove their corporate sponsorships in order to be considered as a site.
Example of somethibg not true: https://en.wikipedia.org/wiki/MHPArena
Essentially: The stadion is called “Neckarstadion” but while under sponsoring it’s being renamed.
Forner 21st century names were:
So yeah. It is operated by the local football club but renamed while under sponsoring.
I posted that pre coffee this morning, but yeah, that’s basically what I meant