If they have all this marketing intel about me why do they deluge me with ads for major appliances right after I buy them? I mean how likely am I gonna want another dishwasher the same week?
I don’t see why not though - if they know which urls I visit, they should know about order confirmations. If companies are sharing all my browsing patterns why wouldn’t they share what I bought?
As far as I know, Google and Facebook do not collect every single URL you visit. It wouldn’t be impossible for Chrome to do this, but I think it would be public information because of the nature and volume of that information - even though efforts can be made to disguise what it collects. Facebook basically has no such ability because it collects information by having a little thing on each page, with the agreement of the page owner, and I don’t think that thing receives any info from a successful sale (as opposed to "person browsed this product’s page)
They don’t have to collect them as in saving them, they just have to collect information about activity that would interest marketers who buy the data. “Searched for dishwashers”… “Ordered dishwasher”…
Then the marketers could process the data and go, Lovable Sidekick searched for dishwashers but didn’t buy one, maybe he’s still looking, let’s send him ads for dishwashers. Or, Lovable Sidekick bought a dishwasher, let’s not waste ad impressions showing him dishwasher ads, let’s show ads for dishwasher detergent. I mean, if I were part of that whole circus that’s how I would try to approach it.
I think them having all this info about you, is a way to get advertisers to pay them more for the targeted ads.
It’s not to help you or the advertisers, but themselves.
And I assume not a single advertiser has gone up to them with a well grounded: “bruh, dafuq are you doing showing fridge ads to the guy that just bought a fridge from us… that’s not what we are paying you for.”
From the manufacturer’s point of view all they see/hear from big tech is “these fridge ads are very effective, see this guy who bought a fridge as evidence.”
If they have all this marketing intel about me why do they deluge me with ads for major appliances right after I buy them? I mean how likely am I gonna want another dishwasher the same week?
Because they get paid to send ads to people who might be interested in Dishwashers.
Google/Instagram/Whatever (generally) doesn’t make money when you buy a dishwasher.
I don’t believe they actually have the information that you bought the thing.
I don’t see why not though - if they know which urls I visit, they should know about order confirmations. If companies are sharing all my browsing patterns why wouldn’t they share what I bought?
As far as I know, Google and Facebook do not collect every single URL you visit. It wouldn’t be impossible for Chrome to do this, but I think it would be public information because of the nature and volume of that information - even though efforts can be made to disguise what it collects. Facebook basically has no such ability because it collects information by having a little thing on each page, with the agreement of the page owner, and I don’t think that thing receives any info from a successful sale (as opposed to "person browsed this product’s page)
They don’t have to collect them as in saving them, they just have to collect information about activity that would interest marketers who buy the data. “Searched for dishwashers”… “Ordered dishwasher”…
Then the marketers could process the data and go, Lovable Sidekick searched for dishwashers but didn’t buy one, maybe he’s still looking, let’s send him ads for dishwashers. Or, Lovable Sidekick bought a dishwasher, let’s not waste ad impressions showing him dishwasher ads, let’s show ads for dishwasher detergent. I mean, if I were part of that whole circus that’s how I would try to approach it.
I think them having all this info about you, is a way to get advertisers to pay them more for the targeted ads.
It’s not to help you or the advertisers, but themselves.
And I assume not a single advertiser has gone up to them with a well grounded: “bruh, dafuq are you doing showing fridge ads to the guy that just bought a fridge from us… that’s not what we are paying you for.”
From the manufacturer’s point of view all they see/hear from big tech is “these fridge ads are very effective, see this guy who bought a fridge as evidence.”