Well see, a lot of businesses are B2B. Now yes for sure ultimately their customer’s customer’s customer is going to be a normal person. So eventually the lack of custom and with it, revenue will hit them. But, here’s the thing I’ve observed about large organisations (not just businesses). I liken their operation to be very similar to insects. That is, they don’t really plan ahead, they’re reactive purely to stimuli, and mainly just do “what the other orgs are doing” without thinking about the effect beyond the only horizons they can see. Month end, quarter end and year end. Anything after the end of their current financial year. They’re not even thinking about right now.

So, the point is, this logic while completely correct will fall on deaf ears.