In 1985, the Innovative Design Fund placed an ad in Scientific American offering up to $10,000 to support clever prototypes for clothing, home decor, and textiles. William Freeman Ph.D., then an electrical engineer at Polaroid and now an MIT professor, saw it and submitted a novel idea: a three-sided zipper. Instead of fastening pants, it'd be like a switch that seamlessly flipped chairs, tents, and purses between soft and rigid states, making them easier to pack and put together.
It’s really not hard. Most people are just lazy or lack the ability to look at something for more then 30 seconds before becoming frustrated. I camp all the time, just spent a week out at a lake with 3 tents. All of them ended up back in their bags nicely, like they do at the end of every trip.