What Google thinks you're worth | Proton
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Proton analyzed 54,000 profiles using real ad auction data to determine your worth to Google. How valuable is your data?

The Price of Free Google Report.

Proton analyzed over 54,000 demographic profiles using 2025 ad auction data to estimate what advertisers pay to reach different types of Americans. The range is much wider than you might expect.

The average American generates about $1,605 a year in advertising value. A 35- to 44-year-old man in Bozeman, MT, without children, using a desktop and making high-value corporate searches, generates an estimated $17,929.30. An 18- to 24-year-old father in Fort Smith, AR, using an Android phone and making low-value searches, generates $31.05.

That’s a 577x difference between two people using the same free service.

  • Encrypt-Keeper@lemmy.worldEnglish
    1·
    3 hours ago

    Did they state this, or is it a guess? Most corporate desktop users aren’t even the ones making the corporate purchases

    Yes they stated this.

    If desktop users are valued more, it’s because advertisers pay more for them.

    Because the advertisers thing they’re corporate users at work

    If a store is willing to pay more to advertise to a desktop user, but also tries to prevent them from using the site

    Corporate advertisers are more willing to pay to advertise to corporate buyers. Non-corporate, non-business personal users are not corporate buyers in this context so they benefit more from funneling them into an app for purposes unrelated to advertising to them.