Windows could have done so much differently. More seamless integration with xbox and cross platform for gaming. Different, easily swappable profiles (windows) for different tasks (basically overhauling desktops, like for art, dev work, etc). Optimizing microsofts enterprise software suite without all the bloat. Not deprecating the idea of android support.

But like all big tech companies, they only see money now

People like to hate on Ballmer but all of these ideas came out during his time. Since Satya replaced him, Windows has just been getting worse and worse and the focus on their products have been lost to the cloud and AI. Sure the stock price rose but there’s nothing exciting about Microslop anymore.