If you’ve taught us anything, it’s that the people crazy enough to think they can change the world are the ones who do.
So here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
Never mind, he was talking about the Orange guy all along.
Nothing says ‘think different’ like reusing a thirty year old slogan for when your company was an underdog, instead of the evil corporation you once sought to destroy.
I don’t think they’ve been an underdog since the original Apple I in 1976. Shit, from the 40 year old magazine ads and Computer Chronicles episodes I’ve seen, they’ve always been overpriced in the consumer market.
They always were overpriced, but hardware quality was superior. If you opened a 90’s pc or a Mac, there was a significant difference in finish.
But mid nineties apple nearly went under. The Microsoft deal and Jobs coming back really turned things around.