The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.


I honestly dont care about the 8gb of ram, that is plenty for the target audience given MacOS’s pretty good memory management, and optimisation of the first party apps the majority of users will use. I would have liked to see the base price be $499, but that would probably have needed something to be cut down to outside of apples standards, like the display or chassis quality.
I’m a little disappointed by the limited USB, its just one usb 3.0 (not 3.1 as far as I know) and one 2.0, I know that’s a limitation of the platform, there arent really any spare PCIE lanes on a phone SOC. They could have put in a USB Hub chip to get two USB 3.0 ports with shared bandwidth, but I suspect that was difficult to do with reliable video and power throughput and someone decided saving a dollar was more important. That’s plenty for your average user, but a pair of usb 3.1 would have been preferred of course.
However… how many average PC users even use USB now? maybe just a thumb drive very rarely or to use an external display. I’m surprised it even has a headphone jack and an SD reader honestly.
I’d suspect the next gen model to use the newer iPhone chip that should bump the memory up to 12gb and I think has a usb 3.1 controller, so they could break that out better.
I dont hate it. it’s filling in what used to be the mid range of laptops that has kinda died in the last 10 years and is full of spec bumped versions of bottom tier plastic garbage with awful screens and short battery life, and a couple of underspecced cut down versions of nicer metal case laptops that are just not very good either.
I have to use MacBook for work, I guess it depends on the load but I doubt 8GB is enough unless you are just browsing, in which case far cheaper devices can fill that nieche.
On my desktop I have more USB shit plugged into my system than I can count. Literally. Like if I were to guess, maybe 20 different things, roughly?
But yeah, maybe I’m not really an “average” PC user lol
The person this is targeted at is my 18 year old niece who just left for college. 2 USB ports is PLENTY for her.
My sister got her an iPad when she left but had this been out I guarantee she’d have gotten her this instead.