The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.


MacOS is significantly better than windows when using their first party apps, but many third party apps are ram hogs and things get forced to swap more often.
Swap isn’t terrible though, a lot of current gen mac hardware has very fast SSDs and very low latency controllers so it’s pretty transparent in normal use.
I think if you are on a website like this, this computer isn’t for you, but it is for a lot of people who use nothing but a web browser with one tab open 90% of the time.
They do typically have good hardware that works well together. It’s a ton of work replicating that level of hardware compatibility. Apple catches a lot of negative feedback and some of it deserved but they won’t be caught dead shipping a wifi chip as shitty as the one in my Surface.
Probably. I’m in the minority on an iPhone.