The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.


Lemmings that focus on the RAM spec are telling on themselves. 256gb storage is the real travesty here.
It is not a lot, but it is not that hard to extend storage. For example with an external SSD/HDD or a NAS.
Even if tethering any portable device to an external drive wasn’t wildly inconvenient, you would be giving up your only usb port on this thing
Is it, though?
If you like to actually do your computing locally, it sucks. If you’re using it for web browsing, the specs are great.
I do all my computing locally.
I doubt I have a system using more than 256GB on a system disk. There’s 14 running in the house.
You are a unicorn man doing everything locally is so uncommon these days it’s a small percentage.