The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.

  • GreenBeard@lemmy.ca
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    8 hours ago

    I mean, at its heart, Mac OS is a heavily re-tooled fork of the BSD platform, so it’s not inconceivable that it’s light enough to run on 8G. I doubt it would run well on 8G, but it could do it.

    • SreudianFlip@sh.itjust.works
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      50 minutes ago

      It runs fine, unless you load up on chrome tabs, or try to run pro apps. Itdoes basic photo editing and admin apps and phone holiday video editing just fine for average users. I have a lot of clients with 8GB M1 machines.

    • just2look@lemmy.zip
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      7 hours ago

      I know it was lighter than windows the last time I used Mac, but that has been quite a few years now. Hopefully it is a decent machine. Computing just keeps getting more expensive, so having more budget options is definitely good as long as they are reasonably functional.