The patent called “STATE MANAGEMENT FOR VIDEO GAME HELP SESSIONS” describes multiple examples where a pop-up might ask a player to let a helper take over the gameplay for a while.
Imagine if a user were struggling to find a rare gem in an RPG; if allowed, the helper would take control from the player. They would proceed to chat and guide the user through the process of acquiring the gem.
With the hotline and guides you still had to actually play yourself. This is a step further, you just watch the game play itself.
At least, it’s not just someone watching a YouTube video of someone else playing… though I imagine some of that is just due to affordability.
I know my young nephew gets frustrated on some games and then just gives up… even if he knows what to do. Maybe when he’s older he could get better at those, but by that time, he’ll be on to something else.