Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a "MacBook Neo" (Model A3404) has appeared on Apple's website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the "MacBook Neo" name, it briefly appeared in a link on Apple's regulatory website for EU compliance purposes.

Apple appears to have prematurely revealed the name of its rumored lower-cost MacBook model, which is expected to be announced this Wednesday. A regulatory document for a “MacBook Neo” (Model A3404) has appeared on Apple’s website. Unfortunately, there are no further details or images available yet. While the PDF file does not contain the “MacBook Neo” name, it briefly appeared in a link on Apple’s regulatory website for EU compliance purposes.

    • artyom@piefed.socialEnglish
      13·
      21 hours ago

      I realize some companies do this. But Apple does a lot of things differently from other companies, and they clearly try very hard to keep a lid on upcoming products.

      • wholookshere@piefed.blahaj.zoneEnglish
        3·
        21 hours ago

        The last section specifically calls out an apple example

        Provoking, the fourth type of leak, involves companies leaking truthful information in the hopes of obtaining useful information. In “How Apple Does Controlled Leaks” John Martellaro suggests that before launching the iPad, Apple may have released tablet information early for several reasons including wanting to gauge reaction to a US$1,000 price point; to panic or confuse competitors; or to whet analyst expectations. Hannah et al. caution that provoking could backfire if affected parties act on information they assume to be final but that subsequently turns out not to be, negatively affecting a company’s reputation.

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