Probably. Ring is pretty plain in saying that they cancelled it because it took "more time and resources than anticipated. " Not because it was the wrong idea. And yeah, it’s a carefully coded message that they want consumers to read as “We heard you, we listened, and we won’t do shitty things like that again.” But in reality, it says the opposite. It says they stopped because it costs too much, but they remain committed to the idea. No doubt some of the additional resources were dealing with the flap around the Superbowl ad and the public douchebaggery of the Flock CEO.