Companies that want control over their videos.
I.e. not to have ads play, not to have their videos followed by suggested content that sends viewers to competitors, nor have that alternate content show when the UI is paused or interacted with.
It also allows updating of videos (whereas YouTube makes you upload a new video and you loose all links or view stats/momentum from the switch)
Who uses it?
Companies that want control over their videos. I.e. not to have ads play, not to have their videos followed by suggested content that sends viewers to competitors, nor have that alternate content show when the UI is paused or interacted with. It also allows updating of videos (whereas YouTube makes you upload a new video and you loose all links or view stats/momentum from the switch)
Pretty popular among film students and indie filmmakers
Mainly creators of visual content from all backgrounds