I recently saw a video about what changed and it’s very clear that it is almost entirely Tim Cook’s fault. He’s a rotten snake who no one ever seemed to really like and who was constantly wrong about nearly everything and yet was left in charge and, with zero surprise whatsoever, immediately and consistently fucked it all up.

He was handed a roadmap to making money without sacrificing quality or much integrity(corporations seem hell-bent on making sure they always suck a little bit at the very least) and he threw it away to be a little bitch instead.