As Phụ Nữ reports, Vietnam recently announced Decree No. 342, which details a number of provisions to the national Advertising Law, due to take effect from February 15, 2026. The adjustments are expected to place stricter control on Vietnam’s online advertising activities to protect consumers and curb illegal ads.
Amongst the decree articles, some standout stipulations include a hard cap on the waiting time before viewers can skip video and animated ads to no more than 5 seconds. Static ads must be immediately cancellable.
Curious how big-tech platforms, actively moderating every user action on their platform (for advertiser-friendliness), while often involved with codeveloping the world’s leading AI models, are somehow unable to moderate advertisement content. Certainly no conflict of interest there…
I do wonder what downstream consequences this might entail: if YouTube starts baking advertisements right into videos, would they still classify as advertisements? And what would this in turn mean for content-creators’ sponsored content (often constituting a significant portion of their income)?
As much as I passionately hate advertisements (leading me to mercilessly block every single one of them), I rather have platforms using advertisements for monetization, than doubling down on selling user-data.