Usage of the flexible payment method hit an all-time high on Cyber Monday, driving $1.03 billion in online spend (up 4.2% YoY), as consumers looked for greater flexibility in managing their holiday budgets. The vast majority of BNPL transactions are happening on a mobile device as well, at 79.4% share on Cyber Monday (vs. desktop). In an Adobe survey of over 1,000 U.S. consumers (conducted Nov. 2025), respondents said they were most likely to use BNPL for electronics, apparel, toys, and furniture purchases.
Source: Adobe Analytics.
They have late fees and can have incredibly high interest if you pay late.
1 in 10 for $30 includes every single man, woman, and child in the United States. In reality there is a much smaller group spending much more money and developing a revolving door of debt where they are chronically in debt for non essential purchases and as soon as one of those payments goes late they will be slapped with a bunch of late fees and interest that will make them miss other payments and get even more late fees and interest until they end up underwater
Klarna got 2.8B in revenue last year and they did it with those “interest free” loans
IIRC, most of the money they make is fees on the stores.
It used to be but it looks like interest is becoming a big deal. Guess people are missing payments.
174m in q3 2024 269m in q3 2025
And they still lost almost 100 million that quarter