Usage of the flexible payment method hit an all-time high on Cyber Monday, driving $1.03 billion in online spend (up 4.2% YoY), as consumers looked for greater flexibility in managing their holiday budgets. The vast majority of BNPL transactions are happening on a mobile device as well, at 79.4% share on Cyber Monday (vs. desktop). In an Adobe survey of over 1,000 U.S. consumers (conducted Nov. 2025), respondents said they were most likely to use BNPL for electronics, apparel, toys, and furniture purchases.
Source: Adobe Analytics.
I got a car loan once even though I had the cash to buy outright. I didn’t want to drain my savings and end up high and dry if there was an emergency. It was worth it to me to pay a little interest so I still had a cash buffer.
If I were living paycheck to paycheck like many folks are, I imagine the logic would be similar for smaller purchases.