• Bluewing@lemmy.world
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    9 days ago

    The company was started by a group of former veterans that were having a hard time adjusting to civilian life after seeing combat. It was a tongue in cheek name riding the early wave of bespoke coffee.

    • tetris11@feddit.uk
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      9 days ago

      Okay that humanizes it a bit, I like them a bit better now. It feels like it was built organically, but their corporate branch pivoted to the 'MURICA crowd