Feels before reals. They buy it bacase “Black Rifle”. It could taste like shit. They pour a cup and, “This stuff tastes like shit lol.” and they’d keep buying it because Black Rifle pisses off the libs, it has a gun on it, and the makers are making the brainwashed snowflakes feel manly for having Manly Gun Label Coffee.
I mean. I’ve had plenty of liberal coworkers who take way too much pride in their ability to chug simmered down burnt coffee sludge. It’s a weird toxic yet widespread subcultural trait in healthcare / first responder and military / pseudomilitia circles, which have a very wide variety of political affiliations.
I think most of the coffee sludge drinkers are more signaling about (admittedly toxic and resulting from exploitation) work ethic than any particular loyalty to the brand of stimulant sludge in the office coffee pot.
Black Rifle coffee specifically seems more like a conservative version of the liberal Starbucks drinkers in the 2000s who drank it because it signaled their politics and in spite of the burnt beans.
Feels before reals. They buy it bacase “Black Rifle”. It could taste like shit. They pour a cup and, “This stuff tastes like shit lol.” and they’d keep buying it because Black Rifle pisses off the libs, it has a gun on it, and the makers are making the brainwashed snowflakes feel manly for having Manly Gun Label Coffee.
I mean. I’ve had plenty of liberal coworkers who take way too much pride in their ability to chug simmered down burnt coffee sludge. It’s a weird toxic yet widespread subcultural trait in healthcare / first responder and military / pseudomilitia circles, which have a very wide variety of political affiliations.
Not only will I drink bean sludge but I’ll drink decaf bean sludge and seize the means of production while I’m doing it.
Granted, I’m seizing the means to get a better cup of coffee first but the people will own that cup.
I think most of the coffee sludge drinkers are more signaling about (admittedly toxic and resulting from exploitation) work ethic than any particular loyalty to the brand of stimulant sludge in the office coffee pot.
Black Rifle coffee specifically seems more like a conservative version of the liberal Starbucks drinkers in the 2000s who drank it because it signaled their politics and in spite of the burnt beans.
Plus, some people have grown accustomed to the burnt flavor and enjoy it.