I’d argue I’m doing the opposite.

I was turning this stuff off when my Google and Samsung phones kept suggesting that they could do searches based on the content of my phone screen or my camera feed. It’s only “normalization” in that it’s… you know, actually normal and widespread. I don’t think people are too alarmed now, I think they weren’t alarmed enough when the first wave of “smart assistants” started doing this like a decade ago.