Delta has a long-term strategy to boost its profitability by moving away from set fares and toward individualized pricing using AI. The pilot program, which uses AI for 3% of fares, has so far been “amazingly favorable,” the airline said. Privacy advocates fear this will lead to price-gouging, with one consumer advocate comparing the tactic to “hacking our brains.”
Man, I remember when WestJet was like the best of Canadian airlines, but that was when it was owned by employees. Guess who owns it now? Private fucking equity. Not a single thing they don’t ruin.