

Honestly, the thing that is broken is people’s intelligence. The people propping up the mobile games industry, Mr. Beast videos, AI music, “Verticals”, etc. are all people I’ve never met, and yet somehow represent the vast majority of our population. Those are the people who don’t care about the difference between novel artwork, and a half-assed slop recreation that’s designed to poke their dopamine receptors. Those people are why we can’t have nice things.
Someone will inevitably argue, “no, it’s the billionaires who are thrusting AI on us, we just need to stop them”. And while I agree they showed us the path here, I think we could erase the lot of them from existence, and the remaining population would still use the knowledge leftover to keep going down the same path.
I don’t know if it’s just that the existence of AI will curse humanity to always very efficiently optimize to the lowest common denominator, or if this will pressure the LCD to not be so far down there, but whatever shakes out I don’t think will be in our lifetimes…

IMO, the friction between players is the point. The dependency on others in the world is what makes it an MMO, otherwise it’s just a bunch of people playing a single player game next to each other.
But that’s also not the current design meta of MMOs. Dependency on other players means that it’s difficult to have a clear definition of a player’s experience with the game will be, which means it’s hard for the designers to make guarantees about player retention to investors. Imagine telling an investor who doesn’t play games that “we don’t know exactly what keeps players playing, but we do know that it’s possible for one player to ruin another player’s experience.” So over the last 15y, player interdependence has been optimized out of MMOs.
Those players exist, but they’re not important. I do think most players want to go at a chill pace and have an experience they will remember. Running dungeons as fast as possible to farm gear without interacting with any other players creates a very dependable dopamine loop, and a very forgettable experience.
I don’t think it’s fun to be forced to interact with others in an MMO, but I do think it’s fun when your best option is to interact with other players. Ex. make it possible to do something by yourself in 5h of play, or with a group in less than 1h, and people will just prefer interact. I think cave quests in wow are a great example of this. Caves can be lethal to a player questing by themselves, very inconvenient, but if they run into another person questing the same cave, there is safety in numbers. Their survivability goes up exponentially, and they can complete the work faster. It just makes sense.
I think the cave quest has been optimized out of modern/retail wow. Every quest is easily solo-able, everyone can self-heal, everyone can take on 5+ mobs at a time, everyone can just fly in/fly out. My hope is that they’ve learned how unfun this, and WoW Forever will retain that old-style fun where players just have to talk to each other.