I also thing we just need to find use cases where it is working.
While it will not solve everything, it did solve some things. Like you have found, I have used it for generating simple artwork for internal documents, that would never get design funding (even if it would I would have spent much more time dealing with designer), rewriting sentences so it sounds better, grammar check, quick search engine, enciclopedia, copywriting some non important texts…
I would pay few bucks per month if it wasn’t free. I gave it to grammarly and barely use it.
So I guess next step is just reducing cost of running those models, which is not that hard as we can see by open source space.
We all had experience with ads showing up after we talked in person with someone about topic. I don’t need some random person ir media telling me something obvious is happening. And for some time already.