

They’re about a 2/3rds majority in the consumer and workstation market, and that’s not insignificant, but that’s also not a significant part of their revenue by this point, nor is it why their stock makes up a terrifying percentage of the S&P 500.
If their revenue returned to just being that, they’d basically cease to be a relevant company and their stock price would crater. It’s a decent business to be in, but, it’s not a infinite growth, line goes up forever, business to be in.



The reality is, that it’s often stated that generative AI is an inevitability, that regardless of how people feel about it, it’s going to happen and become ubiquitous in every facet of our lives.
That’s only true if it turns out to be worth it. If the cost of using it is lower than the alternative, and the market willing to buy it is the same. If the current cloud hosted tools cease to be massively subsidized, and consumers choose to avoid it, then it’s inevitably a historical footnote, like turbine powered cars, Web 3.0, and laser disk.
Those heavily invested in it, ether literally through shares of Nvidia, or figuratively through the potential to deskill and shift power away from skilled workers at their companies don’t want that to be a possibility, they need to prevent consumers from having a choice.
If it was an inevitability in it’s own right, if it was just as good and easily substitutable, why would they care about consumers knowing before they payed for it?