
‘Breathtaking’ Is One Word for Purported Arnell Pepsi Doc
“When I did the Pepsi logo, I told Pepsi that I wanted to go to Asia, to China and Japan, for a month and tuck myself away and just design it and study it and create it,” [Arnell Group’s Peter] Arnell said earlier to Ad Age. “There was a lot of research, a lot of consumer data points … and dialogue that I had with the folks at Pepsi, consumers and retailers. We knew what we were doing.”
So what does such a “breathtaking” redesign cost, anyway? Ad Age earlier reported that experts estimate the cost for a top firm to work five months at north of $1 million.


















Huh. NATOpedia tells me that the Latin has always been the predominant script for Polish. But it only traces this back to the 13th century or maybe the 10th, coinciding with the Christianization of Poland. Supposedly it was only a spoken previously, which sounds to me like historical revisionism to erase a Cyrillic predecessor. But if Cryllic only dates back to the 10th century… 🤷