I suspect that most people don’t subscribe to Spotify to listen to white noise but other music. So they might not lose a lot of revenue because white noise is not their core value proposition.
I suspect that most people don’t subscribe to Spotify to listen to white noise but other music. So they might not lose a lot of revenue because white noise is not their core value proposition.
Only of those people subscribed to Spotify to listen to white noise. I suspect it’s a side effect…
It’s a last-mile thing. Artificially boosts the download numbers which most customers look at.