Gabe heads a company which is successful because it respects its employees, customers, and suppliers instead of constantly trying to marginalize and abuse them. They are not perfect by any means, but they do fit into the definition of ethical capitalism, which should not be understated. They don’t employ anticompetitive tactics like bribing/coercing developers into exclusivity contracts. They don’t operate with a bunch of 1099 contractors so they can avoid providing benefits. Etc.
You can’t really say Blizzard has not raised prices when they have added microtrans and mental health costs to the game.