Exactly my thoughts. Yeah, you can argue that he wasn’t aware how his wish would play out in detail but that’s pretty much the only point that redeems him.

He would have had a realistic chance to be with her if he had just actually talked to her in the beginning. Instead he completely ignores the entire concept of consent, uses a supernatural artifact to make her feel things against her will and while she still acts more or less normal, he shows exactly no remorse. He only gets interested in reversing the wish when there are negative consequences for him. He doesn’t care for her feelings at all.

He’s toxic, he comes as close to being a rapist as you can come and the film makes a point of showing us that the real Nikki is still somewhere inside the remote-controlled shell that he has created and is very much not okay with what is happening… How can anyone see him as the victim?