Yeah Google sucks, didn’t want to defend them but the business model in general. Companies should not be allowed to sell data. Them collecting your data as part of their ad business is one thing, but selling it shouldn’t be allowed imo.
This. If you want to collect analytics for in house decision making, merchandising, whatever, I say go for. But as soon as you start selling that data or the conclusions thereof, it becomes a currency, and if I’m paying that currency you better not be asking me for another.
Yeah Google sucks, didn’t want to defend them but the business model in general. Companies should not be allowed to sell data. Them collecting your data as part of their ad business is one thing, but selling it shouldn’t be allowed imo.
This. If you want to collect analytics for in house decision making, merchandising, whatever, I say go for. But as soon as you start selling that data or the conclusions thereof, it becomes a currency, and if I’m paying that currency you better not be asking me for another.