Yeah I guess I was just thinking that a movie like Toy Story 5 might have a massive advertising budget and so lots of people might know about it and go and see it. A movie with a smaller advertising budget might be objectively better but sell a lot fewer tickets. So ticket sales might not be much better than reviews to indicate how good a movie is.
Box office returns are quite literally theater ticket sales that can be tracked by county.
Higher levels of returns can correlate to advertising dollars spent for sure, but so can total positive reviews, word of mouth and merchandising.
More details can be found here https://www.slashfilm.com/1627687/how-movie-box-office-actually-works/
Yeah I guess I was just thinking that a movie like Toy Story 5 might have a massive advertising budget and so lots of people might know about it and go and see it. A movie with a smaller advertising budget might be objectively better but sell a lot fewer tickets. So ticket sales might not be much better than reviews to indicate how good a movie is.